How to Create a Great Horse Listing on Forequestrian.com

Selling a horse can be both exciting and challenging. A strong, well-prepared listing helps you reach the right buyers, present your horse accurately, and complete the sale safely. This guide walks you through creating a great horse listing step by step.

Step 1: Write a Clear and Honest Headline

Your headline is the first thing buyers see. Make it descriptive and specific so the right audience notices your listing.

  • Good: “Reliable All-Round Horse for Leisure and Competition”
  • Good: “Experienced Show Jumper, Scope for 1.10m+”
  • Avoid: “Horse for Sale” — too vague

Tip: Use keywords that buyers might search for, like discipline, experience level, or personality traits.

Step 2: Provide a Detailed Description

Include all essential information so buyers can assess whether your horse matches their needs.

  • Breed, sex, age, and height
  • Training level and competition history
  • Temperament and handling (stable manners, loading, farrier)
  • Daily routine and turnout preferences
  • Any limitations or special requirements
  • Be upfront about known vices or health issues

Tip: Honesty builds trust. Buyers appreciate transparency about personality and health.

Step 3: Use High-Quality Photos and Videos

Visuals are critical. Provide clear, professional media that shows your horse accurately.

  • Full-body standing photos from both sides
  • Close-ups of head, legs, and markings
  • Action shot (riding, loose work, or training)
  • Video showing all paces under saddle, basic schooling, and handling

Tip: Videos help buyers see movement and temperament — it often increases serious inquiries.

Step 4: Set a Realistic Price

Compare similar horses on Forequestrian.com and other platforms. Price factors include:

  • Training level and competition results
  • Temperament and rider suitability
  • Health status, veterinary checks, and X-rays
  • Market demand for breed or discipline

Tip: A fair price attracts serious buyers quickly and reduces unnecessary negotiations.

Step 5: Include Veterinary Inspection and X-Rays

Presenting up-to-date veterinary documents shows buyers that your listing is trustworthy:

  • Pre-sale veterinary check (PPE): Confirms general health and soundness.
  • X-rays: If relevant (legs, joints, back), indicate they are available and provide dates and clinic info.

Tip: Include inspection and imaging details in your listing to increase buyer confidence.

Step 6: Market Your Listing

Post your ad on Forequestrian.com and consider sharing it through:

  • Relevant social media groups and riding club pages
  • Local noticeboards at stables and tack shops
  • Breed- or discipline-specific forums and networks

Step 7: Handle Inquiries and Viewings Professionally

  • Arrange viewings in a familiar, safe environment for the horse
  • Allow buyers to watch your horse ridden before test rides
  • Have another person present during viewings or rides
  • Keep records of inquiries, viewings, and offers

Step 8: Use a Written Sales Agreement

  • Record horse identity (microchip, markings, passport)
  • Clearly state sale price and payment terms
  • Include warranties, trial periods, or return conditions if any
  • Signatures and date for both buyer and seller

Final Advice — Sell with Care

A successful horse sale is built on trust, transparency, and preparation. By providing detailed information, clear photos and videos, and professional documentation, you increase your chances of finding the right buyer quickly and safely.

Follow these steps to create a standout listing and sell your horse with confidence on Forequestrian.com.